The Persuasion Code

THE PERSUASION CODE "This book fills a critical gap in neuromarketing. It provides a thorough and succinct overview of the field, but more importantly, it explains how to creatively develop marketing content from a neuroscience perspective." -Ian McCulloh, PhD, Senior Scientist (QAI), Applied Physics Laboratory, Johns Hopkins University "The teachings from the persuasion model developed by SalesBrain have helped several groups within TransUnion to close more deals and sharpen the effectiveness of our sales messages and sales presentations." -Tim Martin, Executive Vice President, TransUnion "Business is persuasion and this fast-paced book reveals the science of persuasion and how to apply it to your business. Get it now or be left behind." -Paul J. Zak, PhD, author of Trust Factor:The Science of Creating High-Performance Companies and The Moral Molecule "Ever since the beginning of the neuromarketing studies, no persuasion theory has integrated the dominance of the primal brain system as clearly as this book does. Anyone interested in the promise of brain-based marketing will love this book. It brings the theory and practice together in an unprecedented way." -Leon Zurawicki, PhD, professor of Neuromarketing, University of Massachusetts-Boston Author of Neuromarketing:Exploring the Brain of the Consumer "Loved this book! This book guides the reader on how to shape narratives, themes, and messages to their desired audience in a way that will get their attention, engage with their inner emotions/desires, and get them to the desired behavior. All this with a fraction of effort and costs whencompared to big data analytics." -Rafael Linera, PhD, Influence & Tactical Cyber Operations Professional,Lieutenant Colonel, US Army "‘The brain is wider than the sky‘ wrote Emily Dickinson, and in their new book Morin and Renvoise fascinatingly map the brain‘s stars in the night sky on behalf of everyone in business who wants to communicate more effectively with prospects and customers alike." -Dan Hill, PhD, author of Emotionomics and Famous Faces Decoded "We recently hosted a 2-day conference for executives of many of our top partners. Among a stellar line-up of speakers that included Malcolm Gladwell and Ashton Kutcher, Patrick was invited to present on The Persuasion Code. His unique content and presentation style captivated our audience, and he received the top rating of the event. Patrick‘s unique perspective is a must learn for today‘s professional." -Elina Vilk, Head of Marketing, PayPal