How to Revised and Expanded Edition

A revised and expanded edition of the world-renowned graphic er’s classic and bestselling monograph, using examples from a portfolio spanning his full career to date. Protégé of legend Massimo Vignelli and partner in the New York office of the international firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic er. The projects in How to illustrate the breadth of activity that graphic encompasses today and demonstrate Bierut’s enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish—including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut’s brand for Hillary Clinton’s 2016 presidential campaign—providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the er in the post-Covid era.