101 Things I Learned(r) in Product School

An engaging, enlightening, and cleverly illustrated guide to product , written by experienced professional ers and instructors. Products are in every area of our lives, but just what product ers do and how they think is a mystery to most. Product is not art, engineering, or craft, even as it calls for skills and understandings in each of these areas-along with psychology, history, cultural anthropology, physics, ergonomics, materials technology, marketing, and manufacturing. This accessible guide provides an entry point into this vast field through 101 brief, illustrated lessons exploring such areas as why all is performed in relation to the body why every product is part of a system the difference between being clever and being gimmicky why notions of beauty are universal across cultures how to use both storytelling and argument to effectively persuade Written by three experienced instructors and professionals, 101 Things I Learned® in Product School provides concise, thoughtful touch points for beginning students, experienced professionals, and anyone else wishing to better understand this complex field that shapes our lives every day.