Emotional

Why attractive things work better and other crucial insights into human-centered Emotions are inseparable from how we humans think, choose, and act. In Emotional , cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and of new technologies and products. In The of Everyday Things, Norman made the definitive case for human-centered , showing that good demanded that the user‘s must take precedence over a er‘s aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered isn‘t just about making effective tools that are straightforward to use; it‘s about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether er or consumer, user or inventor, this book is the definitive guide to making Norman‘s insights work for you.