About Face

The essential interaction guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction , Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction . This comprehensive guide takes the worldwide shift to smartphones and tablets into account. New information includes discussions on mobile apps, touch interfaces, screen size considerations, and more. The new full-color interior and unique layout better illustrate modern concepts. The interaction profession is blooming with the success of -intensive companies, priming customers to expect "" as a critical ingredient of marketplace success. Consumers have little tolerance for websites, apps, and devices that don‘t live up to their expectations, and the responding shift in business philosophy has become widespread. About Face is the book that brought interaction out of the research labs and into the everyday lexicon, and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today‘s practitioners and developers. Updated information includes: * Contemporary interface, interaction, and product methods * for mobile platforms and consumer electronics * State-of-the-art interface recommendations and up-to-date examples * Updated Goal-Directed methodology ers and developers looking to remain relevant through the current shift in consumer technology habits will find About Face to be a comprehensive, essential resource.