Cagan, Marty: Transformed

TRANSFORMED was written to help companies learn to operate like the best tech-powered companies in the world. This way of working is referred to as the product operating model.   This is not a particular process or methodology or single way of working; it is a set of principles that you‘ll find in those companies that believe they should be powering their business with technology.   The goal of TRANSFORMED is to bridge the gap between where most companies are right now, and where they need to be. The leaders of these companies know they need to transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.   TRANSFORMED has three big goals: * First, the book will educate you with a deep understanding of the product operating model, and what it means to work that way * Second, the book will convince you with detailed case studies of successful transformations, that while difficult, it is absolutely possible for you to transform your company to the product operating model * Third, the book will inspire you with truly impressive case studies of product innovation, showing what you too will be capable of doing once you successfully transform   TRANSFORMED is written for those driving change, including the product leaders, the senior company leaders--the CEO and other senior executives and stakeholders who need to collaborate with the product teams--the members of the product teams, and all those who either support or depend on these product teams.   This book is filled with real-world examples and proven, practical advice from decades of experience helping companies move to the product operating model.