Creating a Data-Driven Organization

Through insightful interviews and examples from a variety of industries, Creating a Data-Driven Organization enumerates the different aspects of culture that contribute to great data-driven organizations. It will help you pause and consider, "are we really as data-driven as we could be?" By gaining valuable advice and insights from data science and analytics leaders of what worked and what didn’t; this practical book will stimulate discussion among data scientists and data analysts in companies from small startups to large corporations about what you can do to make use of data. * Understand what it means to be data driven * Learn the tools you need to improve data collection * Gain a deep understanding of the analyst organization * Get an introduction to doing data analysis * Learn how to tell a story with data * Understand and apply A/B testing * Collect and analyze data while respecting privacy and ethics * Learn about the data-driven C-suite