Research for ers

To make meaningful contributions and to drive innovation, ers first need to learn to ask the right questions so that they can identify what the real problems are. They also need to learn how to conduct research to resolve these problems. Research for ers is a guide to this new, evidence-based creative process. This seminal, bestselling book by Gjoko Muratovski is unique in the way it bridges academia and industry, as well as research and practice. The book also expands the notion of what is, and what it can be in the 21 st century. In this fresh, newly updated third edition you will find: - Updated content with reflections by leading industry experts and researchers. - New, cutting-edge content on quantitative research, user experience research, corporate identity - A brand new set of expert interviews by high profile ers and leaders - A seminal essay by the legendary industrial er Dieter Rams, whose philosophy continues to inspire the world. - Even more real-world cases. Incorporating interviews with experts from across the globe, Research for ers is an essential guide for anyone practicing , or doing research in , engaging in studies, or looking to develop their research skills.