Big Mall

A phenomenology of the mall: If the mall makes us feel bad, why do we keep going back? In a world poisoned by capitalism, is shopping what makes life worth living? Kate Black grew up in West Edmonton Mall – a mall on steroids, notorious for its indoor waterpark, deadly roller coaster, and controversial dolphin shows. But everyone has a favourite mall, or a mall that is their own personal memory palace. It‘s a place people love to hate and hate to love – a site of pleasure and pain, of death and violence, of (sub)urban legend. Blending a history of shopping with a story of coming of age in North America‘s largest and strangest mall, Big Mall investigates how these structures have become the ultimate symbol of late-capitalist dread – and, surprisingly, a subversive site of hope. ‘Speaking as a child of PacSun and Hot Topic myself, Big Mall is like a madeleine dipped in Orange Julius. Like a mall, the book itself has a lot of everything, a sublime mix of memoir, history, and cultural criticism. Kate Black is a learned Virgil in the consumerist Inferno, always avoiding the obvious and leading us to surprising connections—oil; suicide, Reddit, squatters, dolphins. Whether malls fill you with nostalgia or horror, this book will change your relationship to the world we‘ve constructed around us.” – Tony Tulathimutte, author of Private Citizens ‘Before there was Instagram, there was the mall. But what happens when a seasonless, tacky, fantasyland is all you knew growing up? How does one embrace a genuinely fake experience? Or to be more precise, a fake but genuine experience? Kate Black’s Big Mall is a smart, sentimental, and perspective-shifting look at the outsized role that big malls play in modern life. Love ‘em or hate ‘em; one thing’s for sure: after reading this book, you’ll never look at a mall in the same way again.‘ – Ziya Tong, Science broadcaster & author of The Reality Bubble