How Makes Us Think PB

“… thought provoking, beautiful, and superbly created .” —Paula Scher, Partner, Pentagram “Insightful and accessible, Sean Adams tackles from every angle and every medium.”—Jennifer Morla, President and Creative Director, Morla AIGA medalist and former AIGA National President Sean Adams visually explores principles and theory that affect the way we think and how we behave. is everywhere. It’s visceral. It’s intellectual. It’s emotional. While we often discuss the aesthetics of , we don‘t always dig deeper into the ways can overtly, or covertly, influence how we feel and act. In How Makes Us Think, AIGA award-winning graphic er Sean Adams walks us through the power of to attract attention and convey meaning. Through hundreds of examples across principles, from graphic to industrial to architecture, Adams illustrates how can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior. The book also delves into the sociological, psychological, and historical reasons for our responses to , offering practitioners and clients alike a new appreciation of their responsibility to create with the best intentions. How Makes Us Think is an essential read for ers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the around us makes us think, feel, and do things.