A Report on Horizontal and Vertical Business Integration (eBook, PDF)

Seminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University of Portsmouth, language: English, abstract: Integration in any business is an asymptotic component. Given the ever improving technological innovation, financial challenges and consequently competition from new entrants and existing organization, it‘s imperative for an organization to make sure that it remains competitive in the ever competitive, contemporary business environment. Indeed to survive in such an environment it‘s critical for management to adopt strategies, which would give the company the much needed market and growth. In this case the concept of integration has become widely adopted by many organizations, with some, opting to merge or acquire new firms, while others seek to grow individually. Either way there are various benefits accrued to either vertical or horizontal integration of firms. This study will critically analyze the benefits accrued to the two types of integrations with emphasize on the benefits of each compared to the other.