Mukherjee, A: Effectiveness of Distribution Channel in Insur

This book provides a complete,comprehensive text on micro and macro aspects of distribution system rather its effectiveness in the Insurance sector in close reference to the Indian market.Due to increasing demand of insurance and insurance related products in India different companies are coming up with different distribution system in the Insurance sector rather than complying with the same and contemporary distribution channel. Apart from discussing the different form of distribution channel in the Insurance sector it also explains the entire marketing and selling aspects of the Insurance products and Insurance related products lucidly incorporating the modern findings of behavioral schemes with emphasis on their applicability in the Indian context.It gives detailed illustrations of practice adopted by different companies including the actual forms used by them. This book is revised and updated .Many useful prevailing concepts and current trends in the distribution channel in Insurance sector have been added.