Metod skol‘zkoj gorki: Storitelling dlya Reels, Stories, TikTok-rolikov i drugih formatov social‘nyh setej

The amount of content on social media is increasing by the second. More and more people are turning from passive consumers of photos, videos and texts into authors. As a consequence, the competition for each user is sharply increasing. And it does not matter whether it is a popular blogger, a global brand or a small toy store - they all are participants in the battle for attention. And it is storytelling techniques that allow to overcome the main obstacle of social networks: ‘Everything that can not be read (and even not viewed, not listened to) will not be read. That is the opinion of Damir Khalilov, one of the leading specialists in SMM in Russia. He talks about the slippery slope method and other universal storytelling techniques used by the best writers, scriptwriters and experienced advertising specialists. The author will teach you how to create engaging, memorable content for popular social networks, as well as getting the most out of it in the form of loyal subscribers, reach, and monetization.