Graphics On the Move

This volume explains how graphic ers can adapt their s to this world that lives and changes rapidly by using animation and storytelling to transmit contents faster. In the information explosion age, where there is a shift from static printed information to digital media, s that can convey information faster, more convincingly and, thanks to mobile phones, ubiquitously, are likely to gain the public’s favor. As a result, graphic ers are increasingly including animation in their work to enhance their storytelling, making it more functional on the one hand and livelier on the other, increasing interest by appealing to people’s emotions and desire to be entertained. This book showcases the current state of motion graphics in light of new media such as touch, mobile, outdoor and digital video media. Divided into three chapters, it first posits how a “rethinking” of motion graphics is essential in the context of new media to ensure that graphic remains dynamic and able to engage people in both an appealing and informative way. The second chapter consists of exclusive interviews with animation ers who discuss the nature of contemporary animated graphics and their work, while the final chapter includes selected projects from across the world. Featuring the newest ideas and work of the world’s most advanced ers, the book is a valuable source of inspiration and information for professional graphic ers and students.