Stickdorn, Marc: This Is Service Thinking

This is Service Thinking introduces an inter-disciplinary approach to ing services. Service is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service , was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service thinking. 23 international authors and even more online contributors from the global service community invested their knowledge, experience and passion together to create this book. It introduces service thinking in manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced professionals. Besides an introduction to service thinking through five basic principles, a selection of individual perspectives demonstrate the similarities and differences between various disciplines involved in the of services. Additionally, the book outlines an iterative process and showcases 25 adaptable service tools, exemplifying the practice of service with five international case studies. The book concludes with an insight into the current state of service research and sets service thinking in a philosophical context.