The Great PR Heist: How Public Perception Stole the Truth About Public Relations (eBook, ePUB)

Spin. Scandal. Strategy. What really drives reputation?Public relations has become the punchline in a culture obsessed with clout, but what if everything you thought you knew about PR was wrong?In The Great PR Heist, veteran publicist and media expert Adrienne Alexander exposes how public perception hijacked the truth about public relationsand why it‘s time to take it back. From celebrity meltdowns to viral visibility hacks, Adrienne unpacks the real strategies behind reputation management, earned media, and the high-stakes world of image control.This isn‘t just a book. It‘s the playbook.✔ Learn how to spot the difference between hype and strategy ✔ Understand why PR is never freeand why that matters ✔ Discover what makes (and breaks) credibility in the digital age ✔ Get actionable insights from over two decades of PR trenchesWhether you‘re a founder, coach, author, creative, or communications pro, The Great PR Heist will shift how you show up, speak out, and stay seenwithout selling your soul.Your story deserves more than spin. It deserves a strategy.