No Finish Line

No Finish Line" is Nike‘s vision for the next 50 years. Through exploratory, multilevel conversations encompassing both and critical inputs to it - like sport research, technology and manufacturing - this research project celebrates 50 years of game-changing and innovation in the service of athletes and sport. With a foreword by Nike‘s Chief Officer and speculative fictions by Geoff Manaugh, the book features essays byGrawe (author, "Nike: Better is Temporary") describing five major shifts may undergo in the coming decades as it evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial. With the intent to invite and inspire the next generation to join Nike in taking action to create a better world, "No Finish Line" is ed by Zak Group with custom illustrations by Bráulio Amado. No Finish Line" invites everyone to imagine the infinite possibilities of - and sport. No Finish Line" draws on 50 years of advancing human potential to move the world forward. No Finish Line" describes Nike‘s culture of innovation via the athletes, ers and scientists at its cutting edge. No Finish Line" celebrates not as an outcome, but as an endless journey. No Finish Line" suggests we can shape a better future by simply daring to create it.