Go To Market Like an It

Go To Market Like an It: The Tactical Field Guide for Scaling SaaS Revenue is the first book in the Go To Market Like an It™ Series-a practical operating system for B2B growth. This volume is the tactical field guide for SaaS founders and operators who need a revenue system that actually works. Most startups don‘t fail because of their product-they fail because they never build a repeatable go-to-market engine. This isn‘t theory. It‘s a step-by-step playbook developed by the team at Mir Meridian, veteran operators who‘ve built and scaled GTM systems from zero to $100M+. Whether you‘re stuck at $10M ARR or chasing your next milestone, this book shows you how to get there with clarity and control. Inside, you‘ll learn how to: Build a 30-day RevOps backbone to expose weak points in your funnel Develop ICPs based on real buying behavior, not assumptions Create messaging systems that scale beyond the founder Hire and manage sales teams with scorecards and weekly rhythms Run founder-led or founder-light sales motions with confidence Each chapter delivers actionable frameworks, operator commentary, and ready-to-use templates built for startup environments, not enterprise stories or GTM past. If you‘re ready to stop guessing and start building a revenue machine with intent, this book is your starting point, and the foundation for the entire Go To Market Like an It™ Series.