100 Things Every er Needs to Know About People

Apply psychology and behavioral science to web, UX, and graphic Behavioral science leader and CEO at The Team W, Inc., Susan M. Weinschenk, provides a guide that every er needs, combining real science and research with practical examples on everything from font size to online interactions. With this book you‘ll more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave. Here are some of the questions this book will answer: What grabs and holds attention? What makes memories stick? What motivates people? How does listening to music make people feel? How do you engineer a decision? What line length for text is best? Are some fonts better than others? We to elicit responses from people. We want them to buy something, read more, or take action of some kind. ing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. Increase the effectiveness of your s by using science-backed examples on human behavior. "Every once in a while, a book comes along that is so well-written, researched, and ed that I just can‘t put it down. That‘s how good 100 Things Every er Needs to Know About People is!" Lynne Cooke, Clinical Assistant Professor at Arizona State University