ing for the Digital Age

Whether you‘re ing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today‘s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. ing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction , visual , industrial , and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and , collaborating in meetings, evaluating and iterating your , and documenting finished in a way that works for engineers and stakeholders alike.