Manuals

The first comprehensive study of corporate identity manuals from the golden era of identity . In today’s landscape, ers rely on digital templates to implement brand identities – fast, accurate and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the pre-digital era deserve a better fate than to be junked. This comprehensive study of corporate manuals from the golden era of identity makes a compelling case for their survival and continued appreciation. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information . The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by er Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA er), Martha Fleming (daughter of Allan Fleming, er of the Canadian National Railway logo), Greg D’Onofrio and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis and John Bateson.