Jony Ive

An intimate look at the legendary British er behind Apple‘s most iconic products - including the Apple Watch With the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was. Steve Jobs discovered Ive in 1997, when he found the scruffy British er toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple‘s decline, and become his ‘spiritual partner‘. Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. s that overturned entire industries and created the world‘s most powerful brand. Little has been known about this shy, softly-spoken er. Until now. Jony Ive: The Genius Behind Apple‘s Greatest Products tells the riveting story of a creative genius, from his early interest in industrial to his meteoric rise, as well as the principles and practices that led Ive to become the er of his generation. ‘Sheds new light on technology‘s most-watched team‘ Observer ‘A real pleasure‘ GQ Leander Kahney has covered Apple for more than a dozen years and has written three popular books about Apple and the culture of its followers, including Inside Steve‘s Brain and Cult of Mac. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.