The Formula

What if everything in life could be reduced to a simple formula? What if numbers were able to tell us which partners we were best matched with - not just in terms of attractiveness but for a long-term committed marriage? Or if they could say which films would be the biggest hits at the box office and what changes could be made to those films to make them even more successful? Or even who out of us is likely to commit certain crimes and when? This may sound like the world of science-fiction but in fact it is just the tip of the iceberg in a world that is increasingly ruled by complex algorithms and neural networks. In The Formula Luke Dormehl takes you inside the world of numbers asking how we came to believe in the all-conquering power of algorithms; introducing the mathematicians artificial intelligence experts and Silicon Valley entrepreneurs who are shaping this brave new world and ultimately asking how we survive in an era where numbers can sometimes seem to create as many problems as they solve.