Universal Principles of , Updated and Expanded Third Edition

Universal Principles of , Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful . Richly illustrated and easy to navigate, this essential guide pairs clear explanations of every concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, ers have always had to scramble to find the information and know-how required to make a work-until now. Each principle is presented in a two-page format. The first page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for ers, engineers, architects, and students, Universal Principles of has become the standard for anyone seeking to broaden and improve their expertise, explore brainstorming ideas, and improve the quality of their work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for ers, architects, engineers, students, and anyone who is interested in expanding and enriching their knowledge.