White Papers FD

Learn to: Plan, create, and promote effective white papers Pick the perfect style of white paper for your next project Manage a white paper project with a 12-step process Discover how to write great white papers, and use them to boost your business! White papers are a challenging form of content marketing that takes years to master. Luckily, this hands-on, friendly guide gives you a shortcut. Whether you‘re a marketing manager seeking to use white papers to promote your company, or a writer looking to break into this well-paying field, White Papers For Dummies gives you practical, step-by-step advice on planning, creating, and promoting effective white papers. Get started -- find out what white papers are, who reads them, and whether your company (or client) needs one Plan a white paper, fast -- pinpoint the audience, purpose, topic, key points, and call to action for your white paper Master highly effective habits -- discover how to think like a lawyer, write like a journalist, and promote like a madman to make your white paper a hit Tricks of the trade -- avoid common pitfalls that trap beginners creating their first white papers Reach your target audience -- get a crash course on ways to promote your white paper and get it discovered, read, and shared Open the book and find: Why white papers are called "the king of content" The huge opportunity for writers Outlines for the three main types of white papers More than 40 ways to promote a white paper Tips on finding powerful sources Ten ways to improve a white paper title Advice for white paper ers How to use white papers throughout the sales process