Managing Strategic

This core textbook emphasizes the power of management to drive corporate strategic goals, showing how strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help students and graduates to apply new concepts of management in their works and to use strategically to achieve organizational visions and targets. Throughout the book’s tripartite structure – comprising an introduction to the topic, followed by sections on how strategic can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between and marketing and the delivery of -led branding. This textbook is essential for upper level undergraduate and postgraduate students studying management on art and degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in Business Schools.