Introduction to Graphic

From your first day learning the basic terms of , through to bringing together your final portfolio, Introduction to Graphic 2nd edition is the perfect companion for your learning journey. Written by experienced educator and er Aaris Sherin, this popular textbook is ed for visual learners and explains all the key topics introductory graphic classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging and advertising, through to apps and motion graphics. - Boxes of "Do’s and Don’ts"; tips and discussion points - Practical exercises throughout the book - In Action case studies - Broad variety of inspirational work from international ers - Includes advice on development, research, presenting and critiquing work This new edition brings together an even more diverse range of featured ers, more coverage of cultural differences and sensitivity considerations, more digital-first and more critical analysis of trends in graphic .