An Introduction to Service

A comprehensive introduction to ing services according to the needs of the customer or participants, this book addresses a new and emerging field of and the disciplines that feed and result from it. Despite its intrinsic multidisciplinarity, service is a new specialization of in its own right. Responding to the challenges of and providing holisitic, creative and innovative solutions to increasingly complex contemporary societies, service now represents an integrative and advanced culture of . All over the world new studios are defining their practice as service while long established and innovation consultancies are increasingly embracing service as a key capacity within their offering. Divided into two parts to allow for specific reader requirements, Service starts by focusing on main service concepts and critical aspects. Part II offers a methodological overview and practical tools for the service learner, and highlights fundamental capacities the service student must master. Combined with a number of interviews and case studies from leading service ers, this is a comprehensive, informative exploration of this exciting new area of .