Laws of UX

An understanding of psychologyspecifically the psychology behind how users behave and interact with digital interfacesis perhaps the single most valuable non skill a er can have. The most elegant can fail if it forces users to conform to the rather than working within the "e;blueprint"e; of how humans perceive and process the world around them.This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX ers can build experiences that adapt to how users perceive and process digital interfaces.Youll learn:How aesthetically pleasing creates positive responsesThe principles from psychology most useful for ersHow these psychology principles relate to UX heuristicsPredictive models including Fittss law, Jakobs law, and Hicks lawEthical implications of using psychology in A framework for applying these principles