ers Don‘t Read

Austin Howe is a creative director, writer, advocate, and cheerleader for -but not a er. He believes "in the wonder and exuberance of someone who gets paid-by clients to do what he loves." Howe places immense value on curiosity and passion to help ers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there‘s a villain in these elegant, incisive, amusing, and inspiring essays, it‘s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic "as a system, as a way of thinking, as almost a life style." Howe believes that advertising and must merge, but merge with in the leadership role. He says that ers should create for clients and not in the hope of winning awards. He believes ers should swear "a 10-year commitment to make everything we do for every client a gift." If this sounds like the er is the client‘s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great . Organized not only by topic, but also by how long it will take the average reader to complete each chapter, ers Don‘t Read is intended to function like a "daily devotional" for ers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic ers, ers Don‘t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, ers Don‘t Read‘s delight and provocation can be fit into the niches in the life of a time-challenged er. Or it may be hard to resist reading the entire book in one sitting! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic , theater, branding, fine art, photography, interior , writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don‘t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.