The Hip-Hop MBA

Today hip-hop is the most successful musical genre and its biggest stars have become household names the world over. But their influence and prominence isn‘t confined to radio‘s Top 40. Jay-Z is a billionaire with multiple companies and business ventures bearing his name and leadership. Rihanna runs a fashion empire. Sean Combs is a one-man international conglomerate. Just how did this come to be? In The Hip-Hop MBA, banker-turned-writer Nels Abbey explores the principles of business and economics through the rise and triumph of hip-hop. From Sylvia Robinson‘s founding of the Sugarhill Gang to Biggie and Tupac‘s nationwide rivalry and the unstoppable dominance of rap and hip-hop today, Abbey shows just how the world of rap has come to determine not only what we listen to, but what we wear, what we watch, and even what we eat and drink. So prepare to get schooled in this one-of-a-kind marriage of business and art.